oh-so-coco:

NO PHOTOSHOP - Photoshop use amongst professionals ranges from mild blemish removal to the complete rebuilding of human anatomy. We’ve seen it used well and we have certainly seen it used badly (for example, on 99% of all DVD covers). I’m excited to be able to announce that Jacob, the Canadian fashion brand, has asked me to be the face of their fall 2011 campaign with their new “no retouching policy.”

Bold move? Lasting trend?  Stay tuned for the results.

Big move, it’ll probably go really well for them but I’m not sure if it’ll catch on.

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    Well, it’s a start.

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    COCO ROCHA I LOVE YOU

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